Website Requirements for Fitness Businesses
Class bookings, health-related data, before/after photos and online payment. Fitness websites combine personal data challenges with e-commerce requirements.
Common issues for fitness & personal training
Health and fitness data is sensitive
Workout plans, health assessments and body measurements can be considered health data under GDPR, requiring extra protection.
Transformation photos need consent
Before/after photos of clients require explicit written consent. They may reveal health information protected under GDPR Article 9.
Online booking and payments
Class and session booking systems collect personal and payment data. Privacy policy must cover this processing.
Social media embeds and tracking
Instagram feeds and Facebook widgets commonly used on fitness sites load tracking scripts before consent.
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Key issues
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Areas checked
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Guides
Real-world enforcement
The Italian Garante fined a gym chain €20,000 in 2023 for processing health-related data from fitness assessments without obtaining special category consent under GDPR Article 9. Before/after transformation photos shared on social media without written consent have also led to complaints filed with multiple European DPAs.
Official resources
We run the same complete check on every website. The guides below highlight which issues come up most often for each type of business.
Guides for fitness & personal training
Web Designer Copyright: Who Pays for Bad Images?
Web designer copyright liability under Dutch Auteurswet: who pays when images are unlicensed, how to claim from the designer, contract clauses to add.
EAA for Dutch SMBs: What ACM Now Enforces
European Accessibility Act (Richtlijn 2019/882) in force since 28 June 2025. What it requires, who is exempt and what ACM enforces in NL.
Cookie Banner Requirements Under EU Law (2026 Guide)
Cookie banner requirements in the EU 2026: reject equal to accept, no dark patterns, prior consent. EDPB Guidelines 05/2020 explained.
GDPR Compliance Checklist for Dutch Businesses (2026)
GDPR compliance checklist for Dutch businesses: 35 points covering privacy policy, cookie consent, data processors, retention and breach reporting.
KVK Number on Your Website: Is It Required?
Dutch businesses must display their KVK number on their website. Here is where to put it and what else is required.
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